Friday, February 8, 2019
Innovative Learning Techniques
GENESIS OF THE CREATIVE TEAMS - AD D’SIGN MAKERS
The Team Ad D’sign Project
was planned to bring out the latent
creativity in the student learners as part of their Course in Advertising
Management. ‘Creativity is many a time situational and the young students may
not be aware of their latent talent in contributing to the Designing of an Ad
and Presenting the same’.
The VARK (Visual, Aural, Read/Write and Kinesthetic) Model of
Learning conceptualized by Neil Flemming was used for this Collaborative
Creative Project
The
Objectives of the Exercise are to:
1.
Use the Advertising principles to design an excellent
Ad
2.
Plan intensively the concept using ‘Out of the box’
thinking and the USP of the Product
3.
Identify the Core competencies and strengths of the
Team members and work collaboratively to present their Ad
4.
Create a niche for their product in the market, as a
newly introduced one.
Pre Day Process
Guidelines:
The
students were divided into 2 groups using the Random method of chance
Each of the
2 groups had a designated Leader who will inspire, elicit creativity based on
the strengths of each member (SWOT done earlier) and coordinate the ideas and efforts
of the Team
The Teams
were told the day before that they
could bring whatever items they thought would help in designing the Ad
(Resource Visualization) and each Team would be provided with the necessary
Charts
The teams
were instructed that they would not be allowed to borrow anything
from the other teams
The Teams
would be provided with a Common
Artifacts Juke Box from which they could use whatever they wanted
On Day
Instructions ( 2nd February
2018)
All the
teams assembled in the classroom at 1.15 pm
Each of the
Teams assembled their members at the Big Table provided to each in the classroom
in G 4
The Leaders
picked their Products randomly in the Chits placed in the Lucky Box
The Teams
were given 3 hours to plan, design and present their Products
Each Team
consisted of 4 members
The Faculty
Coordinator conceived 4 different products as follows:
1.
MAAZTA – pasta with a difference
2. ZINGA – a drink for
Gen Z
Presentation format
Ø Each Team
was given three hours to design their Advertisement
Ø Each Team
could use their Android Phones or iPad for fifteen minutes (integrating
technology into their own ideas)
Ø Each of the
Teams presented their products through the Charts and through acting out the Ad
using created products and even jingles.
Ø Each team
had their unique strengths in some way or other, having a level playing field
with each other.
Ø Each team
took 4 to 5 minutes to make their presentation with a creative concept and personal
presentation.
Feedback of their experience
§ Every Team
gave their Oral and Verbal feedback, dwelling on how they felt it was so good
to tap their own creativity and work in a Team
§ Each of the
Teams opined that this Exercise must be used for all batches of students.
§ Great Team
work and fantastic output! A rewarding and enriched feeling!
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GENESIS OF THE CREATIVE TEAMS - AD D’SIGN MAKERS The Team Ad D’sign Project was planned to bring out the latent creati...
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